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Why a Community and Retention Strategy matters Post-IDFA by Pascal Debroek on 05/05/21 10:36:00 am   The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.   This article was originally published on The PX Hub, my personal blog specializing in content on Player Experience in game development. Find insights, best practices and handy tips to help you ...

Why a Community and Retention Strategy matters Post-IDFA by Pascal Debroek on 05/05/21 10:36:00 am   The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company.   This article was originally published on The PX Hub, my personal blog specializing in content on Player Experience in game development. Find insights, best practices and handy tips to help you ...

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How HubSpot's Blog Team Comes Up With High-Performing Post Ideas One of my main questions every day was, "How do these brands do it? How do they constantly come up with brilliant blog ideas?" Now, obviously, I work at HubSpot and I know what a blog strategy looks like at a big company with a recognizable brand. By taking the time to do solid research and idea brainstorming, you can come up with blog topics that drive thousands of readers, like me, in -- while boosting traffic, authority, and credibility. Today, I want to pull the curtain back for you. We'll discuss how the HubSpot blog conti...

2020 was a transformative and often challenging year for many industries. Even in video games where we saw huge growth, with many discovering and rediscovering a love of games. Rapidly changing player habits meant there was more emphasis on creative storytelling, and increased adoption of automation on platforms like Facebook. This brought focus on user and data privacy, changing many pillars of mobile app marketing. Working from home changed how game makers communicate day-to-day. While many are learning to understand and connect with new audiences. With all this in mind, we spoke with Taty...