How user research is helping Skyscanner combat an uncertain travel climate – Econsultancy
January 14th 2021 12:55 Oli Mival, Director of User Research at Skyscanner, explains how the brand used user insight and testing to stay ahead of quickly shifting trends in travel. For travel companies and those in the hospitality industry, one of the biggest obstacles to navigating the coronavirus pandemic has been a lack of certainty. With travel restrictions constantly shifting and changing, consumers – even those who want to travel – have been wary of committing to booking a trip, unsure about how to navigate the hurdles posed by quarantine and testing requirements, or unwilling to...
Source: econsultancy.com