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But ideas differ on how it will affect the day-to-day work for paid search advertisers Carolyn Lyden on April 12, 2021 at 1:33 pm More Ten states joined together in December 2020 to sue Google for allegedly monopolizing the digital advertising industry. The lawsuit claims that when Facebook began to gain traction as a rival advertiser, Google made an agreement with Facebook to reduce competition in exchange for giving the social media company an advantage in Google-run ad auctions. The project was called “Jedi Blue.” Now, newly released and unredacted documents filed in that case (...

Blomme arrested on 7 felony counts of possessing child porn (UPDATE) Brett Blomme Milwaukee County Children’s Court Judge Brett Blomme has been charged with seven felony counts of possession of child pornography. The state filed a criminal complaint against Blomme, 38, on Wednesday morning saying the Wisconsin Department of Justice Division of Criminal Investigation had received a tip saying a user of the messaging app Kik who went by the name “dommasterbb” had uploaded images and videos of child pornography 27 separate times in October and November 2020. The images depicted graphic ...

Hercules Tires looking for 'ultimate' fans Print FINDLAY, Ohio — In 2020, Hercules Tire & Rubber Co. launched a multi-year promotional partnership with 32 colleges and universities, spanning eight NCAA conferences, that was secured and activated through Van Wagner Group L.L.C., a sports and entertainment marketing entity. Hercules Tire, a subsidiary of American Tire Distributors (ATD), continues to build its sports marketing portfolio with two additional sponsorships on the basketball court — the Hercules Tires Ultimate Fanatic Basketball Contest and Hercules Tires Big South Campus Tour. ...

Author of the article: Max Martin  •  Local Journalism Initiative Reporter Publishing date: Feb 10, 2021  •  February 10, 2021  •  2 minute read  •  Jim Crane is outraged after land near Iona Station originally donated by his late great uncle, James Crane, was sold off by the local conservation authority. He’s pictured next to a memorial cairn on the land, and holding an oil painting of James Crane, a doctor, teacher and conservationist who planted trees on the seven-acre property in the 1930s. (Max Martin/THE LONDON FREE PRESS) Article content A local man is pushing f...

Google’s updated phrase match simplifies keywords and worries advertisers “I saw this coming” was a common reaction to Google’s announcement last week about including broad match modifier (BMM) traffic in its updated phrase match treatment. That’s because the announcement is in line with the years-long series of changes the company has made to emphasize machine learning and automation over manual controls from advertisers. “The thing advertisers are gaining is a match type solution that better mimics how match types currently work,” Kirk Williams, owner of ZATO Marketing, told u...