Will TikTok take Saltburn from bathtubs to Baftas?
The film, a viral streaming hit, marks a new era for audiences, viewing habits - and awards season.
Source: bbc.co.uk
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What 'Five Nights At Freddy's' Says About The Generation Gap, Top Brands Lose Their Luster
The published version of Forbes' CMO newsletter delivers the latest news for chief marketing officers and other messaging-focused leaders to inboxes every Wednesday.
Source: forbes.com
Want Gen Z To Watch Your Movie? Go Short To Get Them To Go Long
Hollywood studios are challenged to get younger audiences to watch their shows. But short social videos about movies and TV can catch their eye, new studies show.
Source: forbes.com