Page 5 - Versatile Video Coding News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Supports the latest streaming codecs too.

This news comes after a very exciting year for the platform that has seen exponential growth given the shift in content consumption in India.

| 03 May 2021 In a market where the fallout of HEVC is damaging versatile video coding (VVC) adoption, AV1 is growing on the back of Android TV and OTT and LCEVC is taking root, the arrival of codecs designed for a streaming-first media and entertainment world is set to be disruptive for a decade says a study from Rethink Technology Research. And given, according to the Media & Entertainment Transcoding Workload and Device Royalty Forecast 2020-2030, such next-generation codecs are set to be more costly, the total addressable market (TAM) for video device royalties is projected ...

MPEG LA Announces Development of VVC (Versatile Video Coding) Pool License MPEG LA, LLC, the world leader in digital video patent pool licensing for nearly 25 years, announced today the development of a pool license for the next generation video coding standard known as VVC (Versatile Video Coding, also known as H.266 and MPEG-I Part 3) in order to offer the market a convenient one-stop alternative enabling VVC’s wide adoption. VVC has the potential to achieve the same level of perceptual quality as prior video codecs with up to a 50% improvement in video coding efficiency, thereby supporti...