French Lego Case Threaten Pricing Policy for Online Sellers?
Monday, February 22, 2021 Autorité de la concurrence or ADC) adopted a decision 1 accepting commitments from the building block producer Lego France (Lego) to amend its discount policy. The ADC concluded that Lego’s policy created a price differentiation that “was likely to handicap” pure online players, since they were de facto unable to access certain of Lego’s discounts linked to functions carried out only by physical stores (such as the shelf space reserved for Lego products). As a result, Lego has agreed to redefine its rebate award criteria by making them more acces...