This experience was reflected in the UK in, for example, the Ping case and the RPM cases against a number of suppliers and retailers of, for example, musical instruments. As online sales have grown over the last decade, so too have the range of distribution systems used by businesses to sell goods online. Selective distribution systems, in which goods (particularly those of a luxury or technical nature) are sold only by those distributors who meet specified criteria, have become increasingly popular. The European Court of Justice (CJEU) has been active in cases dealing with selective distribution ( Pierre Fabre, Coty). This model of