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General Motors Pledges to Devote More Ad Dollars to Black-Owned Media

General Motors Pledges to Devote More Ad Dollars to Black-Owned Media
Brian Steinberg, provided by
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General Motors, one of the nation’s biggest advertisers, said Thursday it would quadruple the percentage of its advertising dollars that go to Black-owned media outlets between now and 2025.
GM’s new effort is a sign of the scrutiny and pressure that corporate giants are facing to spread their corporate spending around a wider array of firms.
More from Variety
GM said it intended to increase the allocation of its ad spending from its current 2% with Black-owned media to 4% by 2022 and to 8% by 2025.
“Black-owned media are a vital component of our marketing mix, and we evaluate our spend for media partners through several core metrics, including transparency, innovation, ad quality, audience delivery and brand safety,” General Motors said in a statement Thursday. The company also said it would in May launch an “upfront” pro ....

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ViacomCBS Slams Georgia Voter Integrity Law, Claims It Impedes 'Equal Right to Vote'

ViacomCBS is the first major Hollywood studio to speak out against Georgia's voter integrity law, claiming without citing evidence that the legislation intended to fight voter fraud actually impedes the "equal right to vote." The media conglomerate, which owns Paramount Pictures and the CBS network, stopped short of endorsing the left's demands to boycott the state. ....

United States , Ed Bastian , Brian Kemp , Tom Cruise , Delta Air Lines , Metro Atlanta Chamber , Georgia Chamber , Paramount Pictures , Top Gun , Hollywood Report , Breitbart News , Senate Bill , Georgia State Elections Board , ஒன்றுபட்டது மாநிலங்களில் , எட் பாஸ்டியன் , பிரையன் கேம்ப் , டோம் கப்பல் , டெல்டா அேக கோடுகள் , மெட்ரோ அட்லாண்டா அறை , ஜார்ஜியா அறை , மிக முக்கியமானது படங்கள் , மேல் துப்பாக்கி , ஹாலிவுட் அறிக்கை , செனட் ர சி து , ஜார்ஜியா நிலை தேர்தல்கள் பலகை ,

In a rare admission, MTV says its programming offers a dim view of mental health

In a rare admission, MTV says its programming offers a dim view of mental health
Steven Zeitchik, The Washington Post
April 1, 2021
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A scene from The Hills: New Beginnings in 2019. The MTV series was one of 29 studied by researchers and found to be misrepresenting mental-health challenges. The networks executives are now trying to change that.MTV
When Jersey Shore s Ronnie Ortiz-Magro got into an on-camera fight with his sometime-girlfriend Jen Harley a few years ago, words quickly grew heated.
You re driving me crazy, Ortiz-Magro yelled at Harley in the show, an episode of the spinoff Jersey Shore: Family Vacation.
Cause you re a [bleeping] psychopath, she shot back. ....

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Así se arruinó en pocos días Bill Hwang, uno de los más ricos del mundo

Así se arruinó en pocos días Bill Hwang, uno de los más ricos del mundo
as.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from as.com Daily Mail and Mail on Sunday newspapers.

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CSI returns to Vegas

| 01 April 2021
In a plot development that is delighting fans of the long-running series with its many spin-offs, CBS has given a series order for CSI: VEGAS, the sequel to the network’s global hit CSI: Crime Scene Investigation, one of the most-watched drama series of the 21st century.
Created by Anthony Zuiker, CSI: Crime Scene Investigation premiered 6 October 2000 on CBS, and aired for 15 seasons, completing 335 episodes. It earned six Emmy Awards and 39 Emmy nominations. It was the most watched drama series in the world for seven years between 2006 and 2016. The new series will return to Sin City with the Crime Lab facing an existential threat that could bring it down, leading to a brilliant new team of forensic investigators who must welcome back old friends and deploy new techniques to preserve and see justice served. ....

Matt Lauria , Gil Grissom , Jorja Fox , Sara Sidle , Mel Rodriguez , Craig Oneill , Jerry Bruckheimer , Paula Newsome , Ann Donahue , Jonathan Littman , David Hodges , Billy Petersen , Carol Mendelsohn , Kristieanne Reed , William Petersen , Jason Tracey , Mandeep Dhillon , Kelly Kahl , Las Vegas , Wallace Langham , Uta Briesewitz , Cindy Chvatal , Anthony Zuiker , Viacomcbs Global Distribution Group , Crime Lab , Jerry Bruckheimer Television ,