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Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic


Super Bowl Ad Review: Bud Light, Tide, Jeep Try to Look Past the Pandemic
Brian Steinberg, provided by
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Super Bowl ads typically offer a mirror on society, but on Sunday they provided a window into the future.
Dozens of Super Bowl advertisers ignored the coronavirus pandemic that grips the nation, and looked instead to the better times they hope will arrive in weeks to come. Few if any of the characters in more than four dozen commercials spread out across 19 different breaks were spotted wearing masks or social distancing, and some were seen gathering in small groups including a horde of “Bud Light Legends” made up of figures from decades of the beverage’s popular commercials. “C’mon, let’s grab a beer,” says one friend to another in a corporate spot from Bud Light’s parent, Anheuser-Busch. When’s the last time many people have heard that? ....

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CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age


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CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand for the New TV Age
Michael Schneider, provided by
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CBS is upping its game this Sunday. The Eye network’s coverage of Super Bowl LV comes slightly more than a year after the corporation’s re-merger with Viacom, as well as the arrival of Mike Benson as the network’s new president and chief marketing officer. Not only is priority one promoting their relationship with the NFL and getting viewers to the big day, but there are also several internal initiatives to be had including a rebrand of CBS and the launch of new streamer Paramount Plus. ....

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