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Digitalisation is increasingly seen as a key solution to many of the issues experienced in the hotel sector. From tackling staff shortages and dealing with inflation, to garnering more direct bookings and securing deeper relationships with guests, digital solutions have a silver bullet potential for the sector. But what types of digital solutions are hotels focusing on, and what cultural shifts are needed within hotels for digitalisation to flourish?
RBH Hospitality Management, a UK based hospitality management company which manages over 45 properties across the UK, has selected StayNTouch Cloud PMS and Contactless Solutions for their four Fragrance Group properties totaling over 400 rooms.