Stay updated with breaking news from Roger tabbal. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Although digital transformation and Cloud technology is gaining traction in the industry, moving away from legacy systems isn’t necessarily straightforward. Here are some of the complexities tech companies must navigate when selling into travel and hospitality businesses using legacy systems.
“Tech has to solve a ‘pain point’,” explains Tyann Marcink Hammond, who runs 13 rental properties in Missouri using remote digital management. “We don’t want guests to feel they’re at a robotic hotel. Holidays are about reconnecting and building memories with other humans.”
Digitalisation is increasingly seen as a key solution to many of the issues experienced in the hotel sector. From tackling staff shortages and dealing with inflation, to garnering more direct bookings and securing deeper relationships with guests, digital solutions have a silver bullet potential for the sector. But what types of digital solutions are hotels focusing on, and what cultural shifts are needed within hotels for digitalisation to flourish?