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Straight? the answer was rolling it on the patio room table. if you roll it straight, it doesn't -- >> it doesn't pertain to the physical properties of the stick, but it also conveys the attitude that we have in the company. being perfect,best, being number one, and making the best product and having the best value. >> vic furth and company have a great drumstick. >> he never is satisfied with the status quo, also challenging people to do things just a little bit better. >> there are no caps on standards, as far as i am concerned. we are constantly modifying and improving the manufacturing. >>...

hi, there, everyone. i'm j.j. ramberg. welcome to "your business" where we give you tips and advice to help your business grow. today our show is dedicated to small business lessons we can learn from people in the music industry, including '60s icons "the grateful dead." the band may have called it quits but they are alive to brian hall michigan and david mereman scott. the rock and roll legends have a lot to teach us about marketing. ♪ >> brian haligan and david mereman scott are deadheads. >> i saw 25 "grateful dead" shows. >> i have been to about 100-plus concerts. >> leave it t...

I need five, six pairs of this stick to be copied. >> he handed me the first sticks. then i came back with a name to put on them. >> his music students at the lincoln observatory were the first to notice. >> students see him as them being sturdy. can you buy some? that's how it all michigan. >> vic's sticks gained a reputation as being the best drumstick product out there. >> i was the first one to garp tee guarantee drumsticks to the street. then i got the idea of guaranteeing that the moisture content flexed the balance, everything would be identical. >> they package them together in a littl...