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work when it was bending a genre. take something that's familiar and give it some chili pepper. >> advertising is based on one thing, happiness. >> is there any taboo that you wouldn't break? >> not if there was a funny idea. >> what is wrong with you? >> there's so much different storytelling and so many different stories being told about so many different people. >> i don't think dramatic series television has ever been stronger. >> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ â™...

>> there's no longer this theory of what popular entertainment must be. >> incoming! >> who are the heroes? the people who watch this show. ♪ ♪ ♪ ♪ ♪ ♪ this is the week when the major broadcast networks unveil their fall lineup of shows. and every executive in hollywood knows how well "the sopranos" is doing on cable, which is a network problem. >> i think hbo altered everything for this reason alone, is there were no commercials. >> we are dependent on sponsors. there's so much we can do in terms of language, in terms of violence, in terms of sex. >> to a large degree, a...

you realize we'll have internet waiting for us at the new place, right? oh, we know. we just like making a scene. transferring your services has never been easier. get connected on the day of your move with the xfinity app. can i sleep over at your new place? can katie sleep over tonight? sure, honey! this generation is so dramatic! move with xfinity. - television on! - hbo did a lot of its best work - when it was bending a genre. - take something that's familiar - and give it some chili pepper. - advertising is based on one thing: happiness. - [shouting excitedly] - is there any tab...

You have to live in the world and service that world. That is the burden of our business. It is the excitement of our business. I think we will continue to follow that. It is art he true that the majority of data consumed on smartphone is already true that the majority of data consumed on smartphone is on the network. We are the biggest provider in the country already as an industry. We are doing it on unlicensed wifi spectrums and now in public. I think the convergence of the with aelivery system powerful Wireline Network is really the future. There is a lot of execution risk and not strategy...

We are dependent on sponsors. Theres so much we can do in terms of language, in terms of violence, in terms of sex. To a large degree, a lot of executives were just sanding off the edges of what was interesting. I think hbo is looking at the world and going, okay, how can we matter . For quite a long time, movies and boxing were the bread and butter of hbo. People watch a show because youre partly a [ bleep ]. I think what we learned through shows like the Larry Sanders show or oz is that we could do serious television. Theres something in the air. And it aint love. Oz was cutting edge in what...