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Social Media Today

Social Media Today

Google launched new products and services for local advertisers at GML: Auto Suggest ads. Google launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and looks for a related product or service in Google Maps, the ad will auto-suggest the advertiser’s nearby location to that searcher. Navigational ads. Google also launched the new Navigational ad format for local ads. Navigational ads are shown while you are using Google Maps driving directions. This allows businesses to show their ads while a u...

Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event The company also expanded tROAS bidding to Video Action campaigns and Discovery Ads. George Nguyen on May 27, 2021 at 11:00 am Google expanded the capabilities of numerous existing features and products at its Marketing Livestream event on Thursday. The company is removing the spend threshold for its Customer Match feature, which should make it useful to more businesses. On the automation front, the Google Ads Insights page is getting a new Demand Forecast tha...

PPC 2020 in review: COVID leaves its mark on e-commerce and paid search Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. George Nguyen on December 23, 2020 at 10:41 am More This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. The pandemic ushered in a new era of e-commerce Some industries were able to resume normal operati...