Connected TV ad metrics reach unprecedented high in Q1 2021
| 19 May 2021 The latest Extreme Reach (ER) Video Benchmarks report for the first quarter of 2021 has confirmed the rapid importance of connected TV (CTV) with share of impressions and 30-second ads reaching all-time highs and 15-second ads hitting a low as premium publishers regain lead over media aggregators. The report includes ad performance data for impressions served from the TV and video asset management solution provider’s AdBridge platform to CTV, desktop, and mobile devices. Overall, the study found that share of impressions served to CTV in Q1 rose to 41% from 35% in...
Source: rapidtvnews.com