Binge Nation: 72% of U.S. Adults Identify as Binge Viewers
96 million U.S. households watched OTT content, with over three quarters (77%) of U.S. adults streaming according to Samba TV
Source: tvtechnology.com
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Linear TV plummets to seven quarter low in the US
Linear TV plummets to seven quarter low in the US
Source: adgully.com
Report Finds Linear TV Plummets To 7-Quarter Low As Cord Cutters/Nevers Make Up A Majority Of U.S. Population
Samba TV, a provider of omniscreen data and measurement, today released its latest State of Viewership report, analyzing approximately 47 billion hours of linear and streaming during the second half of 2022. Samba TV said its “targeted insights illustrate a viewership landscape marked by a historic new low in linear TV viewership and record saturation of […]
Source: tvnewscheck.com
Investegate |Samba TV Announcements | Samba TV: Samba TV Announces Significant U.K. Market Expansion and Posts 70% Year-over-Year Revenue Growth in 2021
Investegate announcements from Samba TV, Samba TV Announces Significant U.K. Market Expansion and Posts 70% Year-over-Year Revenue Growth in 2021
Source: investegate.co.uk
ENGINE Media Exchange Expands Global CTV Capabilities with Samba TV Partnership in Australia
Incremental Reach Reporting Measures Impact of Broadcast Video-on-Demand Advertising Alongside Linear TV MELBOURNE, Australia, March 16, 2022 /PRNewswire/ — ENGINE...
Source: fnarena.com