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明星开店"大败退"- DoNews专栏

2014年，非诚勿扰主持人孟非创办了“孟非的小面”，在郭德纲、黄健翔等圈内好友的捧场下，吸引了大批消费者。第一个月，要想进店吃面，甚至还要额外花20元从黄牛手中购买进店资格。
同年，韩寒也创立了连锁餐厅“很高兴遇见你”，同样打着明星偶像IP。“很高兴遇见你”餐厅的菜单、墙壁上，均布满了韩寒的身影。身为偶像的韩寒，也时常去到餐厅，与粉丝签名合影。
然而，成也明星，败也明星。
远超行业均价的明星店，让原本满怀兴奋与期待的粉丝们，瞬间冷静了下来。在明星社交账号下，时常能看到消费者吐槽明星店价格贵、分量少的评论。
另一方面，与明星高度捆绑，虽然会为明星店瞬间带来流量，可一旦明星人设倒塌或形象受损，“明星店”也将遭遇灭顶之灾。
体育明星林丹曾在自己事业巅峰期，自� ....

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光环是把双刃剑：明星开店"大败退"_创事记_新浪科技_新浪网

光环是把双刃剑：明星开店"大败退"_创事记_新浪科技_新浪网
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明星开店"大败退"-钛媒体官方网站

明星开店"大败退"-钛媒体官方网站
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成都IFS-东大街，500米的明星餐饮流水线

成都IFS-东大街，500米的明星餐饮流水线
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一周食品行业动态：每日优鲜叮咚买菜争夺生鲜电商第一股椰树集团广告违法被罚40万元_中国网

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