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CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
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By N Sathiya Moorthy For the uninitiated in Sri Lanka, AKD in politico-strategic circles in the neighbouring India’s capital, New Delhi, refers to Ajit Kumar Doval, the nation’s all-important National Security Advisor (NSA). For counterparts in India, who are even less initiated, the initials sta