Decoding Omnichannel Code Is Next Frontier For D2C Brands
Many deep-pocketed D2C brands in India have extended their presence offline to leverage scale and increase their margins
Source: inc42.com
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52 D2C Brands That Are Disrupting India's Consumer Market
According to an Inc42 analysis, India had more than 800 direct-to-consumer (D2C) new-age brands operating in India as of 2021
Source: inc42.com
Mylo ties up with celebrity mom Amrita Rao for its baby care products
Mylo, a leading full-stack D2C platform for expecting and new mothers; has signed on actor & celebrity mom Amrita Rao for a strategic association for its baby care range of products - baby carrier, cloth diapers and baby wipes.
Source: adgully.com
ITC Closes $5 Mn Deal In Mylo's Parent Blupin Technologies
Indian conglomerate ITC has completed the acquisition of a 10.07% stake in D2C mother and baby platform Mylo's parent Blupin Technologies.
Source: inc42.com
ITC to invest in D2C community-commerce brand Mylo
ITC Chairman Sanjiv Puri's thrust has been to identify new vectors of growth. In line with this strategy, ITC proposes to acquire a 10 per cent stake in Blupin Technologies Private Limited, the company behind brand Mylo.Founded in 2017, Mylo, ...
Source: prokerala.com