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On September 12, Advertising Council Australia (ACA) and the Australian Association of National Advertisers (AANA) are bringing The Effectiveness Masterclass to Melbourne – a two-hour intensive for marketers and agency leaders looking to improve the efficacy of their ad campaigns.
Little Black Book, As part of his keynote, James, author of The Case for Creativity and Future Demand, will share invaluable insights gained from a career dedicated to practising and teaching effectiveness ....