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In partnership with American Express, the All England Lawn Tennis Club has announced the official launch of The Virtual Hill, a virtual companion experience to the Wimbledon live event. A day on The Hill is a bucket-list fan experience. The Virtual Hill provides fans worldwide with the chance to sha
WITH WIMBLEDON keen to embrace as wide an audience as possible, Communications and Marketing Director, Alexandra Willis, said their premiere foray into the Metaverse represented ‘a critical part of our strategy’.
The All England Tennis Club has launched The Virtual Hill - a metaverse-style socially interactive experience that allows people to set up a virtual camp on the mound.