Embracing nonlinearity: The future of India's entertainment industry
Ramayana and the Mahabharata or family histories, these were always narrated by elders, with vivid descriptions that would fire young imaginations. Children were rarely ever shown pictures of Ravana’s giant sleeping brother Kumbhakaran. Instead, every listener conjured his own image in their minds. However, the evolution of technology through the years juxtaposed this oral tradition with newer forms of storytelling. For instance, the mass production of books brought with it the need for standardisation — with thousands of copies of a story told exactly the same way. The imagination of th...