Havas Media Group NA partners with Samba TV
The partnership follows a recent report from the independent research firm Frost & Sullivan which determined Samba TV to be the leading provider of television data capabilities.
Source: adgully.com
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Havas Media Group (HMG) North America Partners with Samba
Integration of the Industry’s Most Representative TV and Streaming Data Will Provide HMG Clients Access to Powerful New Audience Insights...
Source: globenewswire.com
Frost & Sullivan Names Samba TV #1 Provider of TV Viewership Data Capabilities
Samba TV tops industry capabilities report assessing all major TV data providers against 20 data attributes
Source: tvtechnology.com
Embracing nonlinearity: The future of India's entertainment industry
Ramayana and the Mahabharata or family histories, these were always narrated by elders, with vivid descriptions that would fire young imaginations. Children were rarely ever shown pictures of Ravana’s giant sleeping brother Kumbhakaran. Instead, every listener conjured his own image in their minds. However, the evolution of technology through the years juxtaposed this oral tradition with newer forms of storytelling. For instance, the mass production of books brought with it the need for standardisation — with thousands of copies of a story told exactly the same way. The imagination of th...
Source: orfonline.org