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As more personalized cosmetic products become available for consumers, artificial intelligence and augmented reality technology like Perfect Corp.’s AgileFace Tracking Technology are rising to meet the demand for an improved shopping experience.
Beauty brands must start to create camera-first digital strategies because consumer interaction with the tool is evolving fast, particularly amongst Gen Z and Millennial beauty seekers on Snapchat, say executives at Snap Inc.
Late last month, the multinational beauty makers opened the largest Lancôme shop in all of South America at São Paulo International Airport. On January 31, 2021, L’Oréal opened a Lancôme flagship shop in the international departures section of Terminal 3 of São Paulo International Airport (GRU). “The brand’s new flagship embraces the values of the brand – joy, happiness, and generosity –and offers a personalized, unique, and immersive retail experience,” announces a recent media release about the new travel retail shop. COVID-19 isn’t stoppin...