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Movers & Shakers for Feb. 6, 2023 - Vimarsana News

Movers & Shakers for Feb. 6, 2023

People are on the move at Vision Advertising, Hospitality Insurance Group, and Bay State Savings Bank.

No Central Mass. public company has a female CEO, although that's not deterring young professionals - Vimarsana News

No Central Mass. public company has a female CEO, although that's not deterring young professionals

The landscape for women’s business leadership at the highest level in Central Massachusetts took a hit this past spring when Shacey Petrovic resigned as president and CEO of Acton medical-device company Insulet and left the region without a single female CEO at any of its publicly traded companies listed on the NASDAQ or New York Stock Exchange. For women pursuing leadership roles in the region, this climate for women at the top level is not shocking, but instead it is yet another motivator to seek out ways to empower one another in traditional and non-traditional ways.

Social media: Best ways to strategize for your business - Vimarsana News

Social media: Best ways to strategize for your business

Some companies may be trying to reach potential customers and convert clicks to sales, while others want to show off their company culture to people who might consider applying for a job.

Best of Business 2022: Best Pandemic Coworkers - Vimarsana News

Best of Business 2022: Best Pandemic Coworkers

For the second year in a row, WBJ honors these pandemic coworkers who have made a volatile situation a little bit more enjoyable, while bringing smiles to our faces, including five dogs, one cat, and a baby.

The influencer economy: Using social media to launch a one-person marketing shop - Vimarsana News

The influencer economy: Using social media to launch a one-person marketing shop

If you’re part of a tech-savvy company launching a consumer-oriented product or service, one unconventional, yet increasingly popular, marketing strategy might have crossed your desk in the last several years: working with influencers to promote or review your brand on social media.  The term’s definition is fairly obvious – an influencer being one with the power to influence – but the industry, which largely operates by way of blogs, Instagram, TikTok and other social media accounts, is a wide umbrella encompassing individuals working in fashion, beauty, fitness, politics, publishin...