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Once considered India’s answer to WhatsApp, Hike Messenger has shut down Over the years, the Indian app found it difficult to survive as its Facebook-owned competitor became ubiquitous in the country. On January 6, Kavin Bharti Mittal, the founder of the eight-year-old Indian instant messenger Hike, tweeted that the app was starting the new year “with a bang” by bettering its social media platform and adding gaming to the gamut. Buried in that news was the fact that the company was retiring StickerChat, formerly Hike Messenger, which the flagship product of Mittal’s company for years....

January 19, 2021 On Jan. 6, Kavin Bharti Mittal, the founder of the eight-year-old Indian instant messenger Hike, tweeted that the app was starting the new year “with a bang” by bettering its social media platform and adding gaming to the gamut. Buried in that news was the fact that the company was retiring StickerChat, formerly Hike Messenger, which the flagship product of Mittal’s company for years. Four days later, Mittal announced, “India won’t have its own messenger.” This is quite surprising, given that Mittal spent several years promoting Hike Messenger as he believed that ...