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A candid Kavin Mittal admits his mistakes as he reinvents Hike and plans fresh fundraising this year

A candid Kavin Mittal admits his mistakes as he reinvents Hike and plans fresh fundraising this year
A candid Kavin Mittal admits his mistakes as he reinvents Hike and plans fresh fundraising this year
Sanchita DashFeb 25, 2021, 13:28 IST
BCCL
Kavin Mittal talks about launch of Hike’s two new products – Vibe, an exclusive social platform and Rush, a gaming platform⁠.
Hike made headlines in the beginning of 2021, as Mittal took to Twitter to announce the shutting down of Hike Messenger.
While keen to revive Hike back to its glory days, Mittal says he is being careful not to repeat the mistakes.Kavin Mittal, son of one of India’s richest business tycoons, is a man who has waged his own battles. He got wounded, but it seems like he is not afraid to show the scars. ....

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Once considered India's answer to WhatsApp, Hike Messenger has shut down

Once considered India’s answer to WhatsApp, Hike Messenger has shut down
Over the years, the Indian app found it difficult to survive as its Facebook-owned competitor became ubiquitous in the country.
On January 6, Kavin Bharti Mittal, the founder of the eight-year-old Indian instant messenger Hike, tweeted that the app was starting the new year “with a bang” by bettering its social media platform and adding gaming to the gamut. Buried in that news was the fact that the company was retiring StickerChat, formerly Hike Messenger, which the flagship product of Mittal’s company for years.
Four days later, Mittal announced, “India will not have its own messenger.” ....

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Why Kavin Bharti Mittal's Hike Messenger shut, lost to WhatsApp — Quartz India

January 19, 2021
On Jan. 6, Kavin Bharti Mittal, the founder of the eight-year-old Indian instant messenger Hike, tweeted that the app was starting the new year “with a bang” by bettering its social media platform and adding gaming to the gamut. Buried in that news was the fact that the company was retiring StickerChat, formerly Hike Messenger, which the flagship product of Mittal’s company for years.
Four days later, Mittal announced, “India won’t have its own messenger.”
This is quite surprising, given that Mittal spent several years promoting Hike Messenger as he believed that India will have two leading messaging app. “One is simple messaging, WhatsApp would be that company, the second is much more rich form of messaging. We believe Hike is going to be the other one,” the then 26-year-old entrepreneur had told Quartz in 2014. ....

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