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Person i knew who owned a small business said i can't take another four years of obama. i'm voting romney. i just felt it added up to a very big victory. there has been a giant seed change in this country. >> bill: dr. bickers, you have a little bit more of an analytical, you being a professor at the university of colorado, a little more analytical approach. who do you think is going to win and why? >> well, we agree that governor romney is going to win. we think it's going to be around 330 electoral college votes he will win. it's not based on any gut instinct and it's certainly not based on ...

With the opportunities, and these are issues that people are touching on in the presidential debate. not square on. >> if we go back to the 1936 argument, right, it's one thing to face poverty in this moment, but it's another thing if you think that your children will also be unable to escape it. do we end up with a different kind of voting behavior? do we end up with middle class people voting differently from wealthy and working class people if they think these are permanent conditions for their lives? >> this is an excellent question, and i don't think we're sure yet how this is going to pl...

Kinds of battles going on towards which liberals turned their attention. battle for gender equity and so on. unions kind of slid from the liberal conscienceness. now there's a price to pay. now the white working class, which was formerly democratic, suspect anymore because they're no longer in unions, and union membership really does affect voting behavior. i think there has to be a liberal refocus on this if there's going to be any kind of, a, lasting democratic majority and, b, broadly shared prosperity, which is partly what the democrats' calling card is. >> herald, thank you so much for yo...

Campaigns call a universe, multi-layer portrait of voters they believe can predict voting behavior, including whether you're an unlikely voter or not orro even a democrat or republican. method of communication campaigns learning to motivate voters based on what makes them tick. for example one gentle reminder civic duty, another one warned about consequences of not voting, using fear. today's outreach is more akin to behavioral psychology and that additional poll six. sasha eisenberg correspondent, author of "victory lab, the secret science of winning campaigns." we've had you on before. we lo...

Elections in the 21st century. how campaigns try to predict voting behavior. good morning from washington, friday september 14th, 2012. this is daily rundown, i'm chuck todd, daily reads of the morning. protests in the muslim world inspired by the video. protesters clash with police in front of the u.s. embassy before a protest called by the muslim brotherhood for after friday prayers. protesters threw stones and molotov cocktails. protests escalated in malaysia, bangladesh and sudan. in yemen, protesters clashed with police outside the u.s. embassy for the second straight day. protests have s...