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In her interaction with BestMediaInfo.com, Shailja Joshi, Director-Marketing (Potato Chips Category), PepsiCo, announced the company’s plan of providing a premium and indulgent experience to the consumers with Lay’s Gourmet
Lay’s is also engaging with influencers, who will take the audience on a magical journey through entertaining illusions and tricks.
MUMBAI: Lay’s has launched a new digital campaign for its recently introduced “thinnest range of chips” - Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the flavourful and light, “Lay’s Wafer Style – a chip so thin and paper-like, that it disappears.”
The new ad shows fresh pairing of Alia Bhatt and Siddhant Chaturvedi, but where is Ranbir Kapoor?