Medical Supply Startup Bttn Struggles In A World Of Established Brands
Convincing healthcare professionals to break off relationships with their longtime distributors has proven to be a tough sell in the $345 billion industry.
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Convincing healthcare professionals to break off relationships with their longtime distributors has proven to be a tough sell in the $345 billion industry.
Some European firms are closing or scaling back operations, fueling fears of shortages of essential drugs.
Supplies of helium and nitrous oxide are two of many healthcare products mired by shortages tied to the war in Ukraine.
Because Ukraine and Russia are major suppliers of helium and nitrous oxide, the ongoing war has had a negative effect on everyday medical procedures and testing.
Russia’s attacks on Ukraine are making it harder for the health care system to secure important supplies, including gases used in imaging and by dentists.