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Brand New SANUK & GRATEFUL DEAD™ Collection Debuts Today


Brand New SANUK & GRATEFUL DEAD™ Collection Debuts Today
Featuring New Soft Top Comfort, BLOOM Algae Foam, Custom Tie-Dye & Classic Band Logos
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GOLETA, Calif., March 16, 2021 /PRNewswire/  Sanuk, a division of Deckers Brands (NYSE: DECK), today announced the fourth iteration of its collaboration with iconic rock band, Grateful Dead, powered by Warner Music Artist Services. As an evolution of Sanuk s sustainability journey, the men s and women s collection utilizes the power of natural resources like algae and pays homage to the band s legacy with groovy custom tie-dye patterns and the iconic Grateful Dead lightning bolt logo in Sanuk s most popular styles. ....

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Official Grateful Dead Jewelry Collection Launches Today


 
Article Contributed by Full Circle Mu…
| Published on Monday, March 1, 2021
In partnership with Warner Music Artist Services, Hiouchi Jewels hand made “Rose & Bolt” Grateful Dead jewelry collection is now available for pre orders at
RoseandBolt.com. Shipping for orders throughout North America starts April 1.
“The Grateful Dead’s music has been an important part of my life and an inspiration for all of my creative work,” said designer Sarah Lewis. “So this collaboration is a dream project for me. I’ve carried my modern bohemian aesthetic from Hiouchi Jewels into this collection, adding the iconic Grateful Dead Roses & Bolts to each piece. The Grateful Dead is so much more than music- it’s a lifestyle, a community, a vibrant, unique culture. It’s truly an honor to have my jewelry join the rich lineage of licensed Grateful Dead artwork and merchandise.” ....

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From Beatlemania To Beliebers: The Business Of Fan Clubs In The Superfan Era


Fandoms are no longer about stickers and promotional photos. Artists are using their most enthusiastic followers to help make key decisions about release dates, tour launches and merch, to spread the word about key developments and to generate revenue through membership fees.
Long before last November, when K-pop group BTS released its album
BE, Imelda Ibarra and her team of 29 colleagues were picking up signals that something was coming. “After being a fan for seven years, you roughly know: ‘OK, it has been five or six months, and [BTS] start being more active on social media,’” says the founder of U.S. BTS Army, a nonprofit that shares news, video clips, awards show tune-in info and merchandise drops to 675,000 followers on Twitter, 10,000 on Instagram, 25,000 on Facebook and millions more on its website. “It’s tiny little nuances that you pick up. There’s a joke we say among fans: ‘Always be ready.’” ....

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