What do hummus and water purifiers have in common?
Ronen Zohar, the man who put Sabra hummus on American tables, is now leading a worldwide effort to put Israeli water purifiers in every kitchen.
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Ronen Zohar, the man who put Sabra hummus on American tables, is now leading a worldwide effort to put Israeli water purifiers in every kitchen.
Market. coca-cola has vasante. they have one fifth of the water market. that's a tricky thing to manage. the margins on soda are higher. water relatively cheap. water is on one side, soda on the left side and increasingly you're pulled to water. so not only are tastes changing but there are so many choices and players getting into adding electrolytes and vitamins and celebrities in the game. so sales are on the up swing. >> remember we had water bars. that's a vogue that went out. not so much. what's face first? >> well, you know, hats off to facebook. a seminole moment for them. they passed o...