So someone that's watching, you take in. you can learn every day. >> yeah, you need to be a great observer. to be a good teacher, you need to learn and to do that, you want to really watch, listen, be a great observer with what's going on. so that you can apply your approach and make sure that you're touching base in a really meaningful manner with the people you're trying to affect. >> the other one that i want to bring up to you is it says when you're truly competing for the sake of performance whether it's a company, you're doing it by performance alone. it's when you are performing in the ...