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The third day of the Interactive Advertising Bureau’s four-day NewFronts this year returned the event to its digital and social video roots. After connected TV and cookieless targeting respectively dominated the first two days, creator-driven short-form shows shared on social platforms took the spotlight on May 5. Platforms and publishers also seized the opportunity to highlight the importance of diversity and inclusion — and, of course, to talk about cookieless targeting, too. The key details: BuzzFeed returned to the NewFronts, bigger and more diversified than the last time it presented...
Google Web Stories WordPress Plugin Updated With Embedding Capabilities Embedding Web Stories on webpages is easier with an update to Googles Web Stories WordPress plugin. Bio 250 Advertisement Google has updated its official Web Stories plugin for WordPress with the ability to embed content on webpages. Since the launch of the Web Stories plugin it has offered robust creation tools, but users were on their own when it came to embedding the content they created. Advertisement Continue Reading Below WordPress site owners can now create Web Stories and embed them using the same tool. The update...