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She needs a target market for three reasons. number one so she knows where to go do her marketing. number two, so that they know she s dedicated to them not everybody. exactly. number three, so they can spread her messages for her. they already have established networks of communication. and then she can show she can do networking direct outreach referral strategies speaking strategies, writing strategies web strategies in the places that those people hang out. right. so find the person find your target person first then go find where they are, is it at church the other places? she can mine that data that she has to find where her current customers came from that way she knows where her ideal customer is playing. otherwise you re putting your business card up at the dry cleaner. no one is going to hire someone to buy health insurance. i have hired a guitar teacher from there. exactly right. finally, here is a question about motivating small business owners who are sca ....