Research: direct mail has premium status with public
Direct mail remains a powerful force in the marketing mix, according to new research showing that consumers still retain a strong connection with physical marketing.
Source: printweek.com
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FuturePrint publishes The Vision Report – an in-depth look at print during the Pandemic
The Vision Report 2021, which has drawn on the experiences, opinions and predictions of the growing number of FuturePrint partner businesses. The report includes reflections on 2020, a 2021 Trend Watch, print-sector spotlights and partner insights into leadership and adaptability. You can download the full report by visiting the FuturePrint website. The new report includes: • Foreword from FM Future Founders Frazer Chesterman and Marcus Timson • Summary • Trend Watch 2021 • Leadership and Clarity in Turbulent Times • Conclusion FM Future Founders Frazer Chesterman (left) and Marcus ...
Source: graphicartsmag.com