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>> but the testing didn't end there. they had the product mix down, but they needed to know how the customers would react to the new website. so they designed a basic version and road tested it with the usability study. >> and it is a great idea and i want to give it to my friend who is pregnant. >> usability is done one on one and you are basically trying to have someone talk out loud while they use your site and see what they are taking away from it and how they are reacting to it. >> the usability testing showed them the original website concept was too wordy and polished. parents were look...