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Ex-Twitter Director Hints Musk's X Rebrand 'Destroying' App

The ex-staffer appeared to poke fun at Elon Musk's new name for Twitter, "X," and seemed to compare the rebranding to ritualistic suicide. ....

Elon Musk , Race Kay ,

BBCNEWS The Context June 4, 2024 19:48:00

Toward rebranding as x. musk had already named twitter s parent company the x corporation and has said his takeover of the social media giant was an accelerant to creating x, the everything app . musk had previously said he wanted to create a super app modeled on china s wechat, a social media platform that also offers messaging and mobile payments. what on earth is going on here? let s hear from social media commentator and ceo of battenhall communication agency, drew benvie. thank you for coming on the program. what is going on, why has he ditched the logo that we ve all known for years and replace it with an exquisite back that s the big question. exquisite back that s the big cuestion. , , ., question. many brands would their riaht question. many brands would their ri . ht arm question. many brands would their right arm for question. many brands would their right arm for an question. many brands would their right arm for an identity question. many brands would their right arm ....

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BBCNEWS World Business Report June 4, 2024 04:44:00

You re live with bbc news. twitter s iconic blue bird will soon be no more! the firm s owner, elon musk, has said its days are numbered and that it will be replaced with a logo depicting the letter x. that s the name musk wants to use for the so called everything app that he s trying to build on the foundations of twitter. it s an app similar to china s wechat which allows users to send text messages, make payments and much more. the rebranding comes as mr musk recently admitted that advertising revenue remained at half of what it once was. if you remember he bought twitterfor $44 billion last october. his reforms aren t quite going to plan. live now to justin urquhart stewart, founder of investment platform regionally. thanks for being with us. there are many on twitter who feel passionately about the community they re in and the brand ....

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