This Tech Firm Is the Using Pandemic Pause to Help Hotels Be Smarter About Setting Room Rates
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more The coronavirus pandemic prompted many hotel companies to smarten up how they set their room rates — a practice called revenue management. Several hotels turned to software to help with this, and one company that benefited from the trend is IDeaS, the Minnesota-based unit of analytics firm SAS. A case in point is Scandic Hotels Group. Scandic CEO Jens Mathiesen last week told analysts that hotel groups have become better at setting room rates. “I’m old enough to ha...
Source: skift.com