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While the perming category declined the last several decades, the hairstyle is gaining favor among young people, especially men. And perms today offer the consumer a gentle wisp as opposed to the stiff bouffant perm of yesteryear.
When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision.
While the perming category declined the last several decades, the hairstyle is gaining favor among young people, especially men. And perms today offer the consumer a gentle wisp as opposed to the stiff bouffant perm of yesteryear.