The Wheel Group Acquires Tuff Stuff Overland
Press release content from Business Wire. The AP news staff was not involved in its creation. The Wheel Group Acquires Tuff Stuff Overland February 9, 2021 GMT ROSEMONT, Ill.--(BUSINESS WIRE)--Feb 9, 2021-- The Wheel Group (“TWG”), a portfolio company of Wynnchurch Capital, L.P. (“Wynnchurch”), announced the acquisition of Tuff Stuff Overland (“Tuff Stuff” or the “Company”). Tuff Stuff is a direct-to-consumer (“DTC”) e-commerce platform of outdoor accessory products. The Company offers a comprehensive suite of high-quality overland adventure gear at affordable prices, incl...