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Parle Agro's drink business hits fresh high with B-Fizz

Nadia Chauhan of Parle Agro tells Aultrin Vijay how its latest fruit- and fizz-based drink is positioned to tap the carbonated soft drinks market and shares the company s sustainability initiatives
Nadia Chauhan, JMD and CMO, Parle Agro
Parle Agro is set to disrupt the beverage category with its new drink, B-Fizz. The malt flavoured carbonated fruit juice-based drink is a new addition to the fruit-plus-fizz-based product portfolio from Parle Agro, which pioneered the category with the introduction of Appy Fizz in 2005. The company says it has adopted aggressive marketing, bold packaging and attractive price point to create waves in the carbonated soft drink (CSD) category. This is evident from the firm s Rs 40-crore investment for a mass media campaign across print, digital, television and outdoor for B-Fizz. ....

Priyanka Chopra , Parle Agro , Nadia Chauhan , Indian Pollution Control Association , Appy Fizz , While Appy Fizz , Tetra Paks , Extended Producer Responsibility , Producer Responsibility Organisations , Parle Agrob Fizz , பிரியாங்க சோப்ரா , நாடியா ச U கான் , இந்தியன் பொல்யூஶந் கட்டுப்பாடு சங்கம் , அப்பி ஃபிஸ் , போது அப்பி ஃபிஸ் , டெட்ரா பாக்ஸ் , நீட்டிக்கப்பட்டது ப்ரொட்யூஸர் பொறுப்பு , ப்ரொட்யூஸர் பொறுப்பு ஆர்கநைஸேஶந்ஸ் ,

Parle's drink business hits fresh high with B-Fizz

Nadia Chauhan of Parle Agro tells Aultrin Vijay how its latest fruit- and fizz-based drink is positioned to tap the carbonated soft drinks market and shares the company s sustainability initiatives
Nadia Chauhan, JMD and CMO, Parle Agro
Parle Agro is set to disrupt the beverage category with its new drink, B-Fizz. The malt flavoured carbonated fruit juice-based drink is a new addition to the fruit-plus-fizz-based product portfolio from Parle Agro, which pioneered the category with the introduction of Appy Fizz in 2005. The company says it has adopted aggressive marketing, bold packaging and attractive price point to create waves in the carbonated soft drink (CSD) category. This is evident from the firm s Rs 40-crore investment for a mass media campaign across print, digital, television and outdoor for B-Fizz. ....

Priyanka Chopra , Parle Agro , Nadia Chauhan , Indian Pollution Control Association , Appy Fizz , While Appy Fizz , Tetra Paks , Extended Producer Responsibility , Producer Responsibility Organisations , Parleb Fizz , பிரியாங்க சோப்ரா , நாடியா ச U கான் , இந்தியன் பொல்யூஶந் கட்டுப்பாடு சங்கம் , அப்பி ஃபிஸ் , போது அப்பி ஃபிஸ் , டெட்ரா பாக்ஸ் , நீட்டிக்கப்பட்டது ப்ரொட்யூஸர் பொறுப்பு , ப்ரொட்யூஸர் பொறுப்பு ஆர்கநைஸேஶந்ஸ் ,