White Face beer renamed after concerns it was 'a bit racist'
Norfolk Brewhouse, which is known for its Moon Gazer brand, has renamed its White Face IPA to Cheeky Jack after concerns it sounded racist.
Source: thedrinksbusiness.com
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Norfolk Brewhouse, which is known for its Moon Gazer brand, has renamed its White Face IPA to Cheeky Jack after concerns it sounded racist.
The name was taken from a medieval poem called The Names Of The Hare.
Moon Gazer Ale said it has now rebranded the drink as Cheeky Jack
Moon Gazer has sold the drink for three years but dropped the title when they were told recently that customers were uncomfortable with it
The name was taken from a medieval poem called The Names Of The Hare.