White Ops gains MRC accreditation for SIVT solutions
| 28 January 2021 Cybersecurity firm White Ops is claiming to have become the first company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against Sophisticated Invalid Traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV). White Ops verifies digital interactions, working directly with internet platforms, DSPs and exchanges. With White Ops Advertising Integrity, platforms can tap into pre-bid prevention and post-bid detection capabilities to verify the validity of advertising efforts across channels. The White Ops bot mitig...