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Right at the centre of a Swiss holiday Venn diagram — with better looks than Basel, hipper hotels than Geneva and more of everything than Bern — stands Zurich.
Switzerland is known for its spas and wellness resorts, so much so that Hollywood stars used to disappear for a discreet wellness retreat there and emerge looking thoroughly refreshed. Since the turn of the 20th century, its wellness industry has catered to discerning medical wellness tourists. The Swiss tourism board even advertised Switzerland as the sanatorium of the world in...