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Raconteur has had a 'rollercoaster' few years, from nearly going bust in 2016 after a failed magazine launch to profit of £2m, CEO Will Brookes reveals.
WARC Commissioning Editor Catherine Driscoll introduces this month’s WARC Guide which provides guidance for high-growth, scale-up brands. These brands have matured beyond the start-up phase and after a period of consistent growth are ready to move to the next level. However, with lower budgets and the need for a strategic pivot, they canface a host of challenges to maintain or build on their initial success.