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SEA's YouTube Works Awards point to the multi-format, AI-powered future of marketing, says high-profile jury | Partner Content

A jury of marketing and advertising industry leaders give exclusive insights into how the first-ever Southeast Asia YouTube Works awards represent the future of creativity, effectiveness, collaboration, and the use of AI in marketing.

Jakarta , Jakarta-raya , Indonesia , Singapore , Thailand , Vietnam , Republic-of , Malaysia , Bangkok , Krung-thep-mahanakhon , Merlee-cruz-jayme , Preeti-mascarenhas

Warc releases The Marketer's Toolkit 2023: The Future of Media

With inflation on the rise brands need to find the right way to engage customers...

Germany , France , Ukraine , Preeti-mascarenhas , Alex-brownsell , Nadia-mozorova , Kate-scott-dawkins , Big-tech , Warc-media ,

Global advertising spends forecasts reduced by $90 billion as digital slowdown bites: WARC: Best Media Info

Best Media Info: This forecast is part of ‘The Marketer's Toolkit 2023: Future of Media’ report| Advertising News

Germany , France , Ukraine , Preeti-mascarenhas , Alex-brownsell , Nadia-mozorova , Kate-scott-dawkins , Bestmediainfo-bureau , Bestmediainfo-bureau-delhi , Mediainfo-bureau-delhi , Big-tech , Global-director

Mindshare makes three leadership appointments in APAC | Advertising

Shankar Rajagopal is chief client officer in the region, Ashish Thukral replaces him as CEO of Mindshare and m/SIX Vietnam, while Preeti Mascarenhas will head strategy and product

Vietnam , Republic-of , Indonesia , Thailand , Singapore , Shankar-rajagopal , Ashish-thukral , Helen-mcrae , Preeti-mascarenhas , Chi-minh , Himanshu-shekhar , Ho-chi-minh

Mindshare announces new leadership appointments in Singapore and Vietnam

Shankar Rajagopal and Preeti Mascarenhas have been named CCO and head of strategy & product respectively at Mindshare APAC and Ashish Thukral is MD at Mindshare and m/SIX Vietnam.

China , Vietnam , Republic-of , Malaysia , Indonesia , Thailand , India , Singapore , Shankar-rajagopal , Ashish-thukral , Helen-mcrae , Preeti-mascarenhas

Scale-up brands: Strategies for accelerating growth

WARC Commissioning Editor Catherine Driscoll introduces this month’s WARC Guide which provides guidance for high-growth, scale-up brands. These brands have matured beyond the start-up phase and after a period of consistent growth are ready to move to the next level. However, with lower budgets and the need for a strategic pivot, they canface a host of challenges to maintain or build on their initial success.

Singapore , Ashley-yetman , Jane-clarke , Preeti-mascarenhas , Tom-roach , Danielle-wiley , Jon-goldstone , Chris-moe , Patrick-whatman , Catherine-driscoll , Group-growth , Editor-catherine-driscoll

Dentsu Singapore reinforces bench strength with key senior appointments

Preeti Mascarenhas has joined as Chief Strategy Officer, dentsu Singapore, while the network has promoted Florian Lacombe to Head of Operations, dentsu Singapore, and Prema Techinamurthi to Managing Director, Creative Group, dentsu Singapore.

Indonesia , Singapore , Preeti-mascarenhas , Prakash-kamdar , Phil-adrien , Dentsu-international , Google , Creative-group , Toyota , Campaign-asia-women-leading , Singapore-media-service-line , Singapore-force-for-good