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Top exits and entrances across APAC in 2022

After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets

Preeti Mascarenhas has joined as Chief Strategy Officer, dentsu Singapore, while the network has promoted Florian Lacombe to Head of Operations, dentsu Singapore, and Prema Techinamurthi to Managing Director, Creative Group, dentsu Singapore.

M1 dials up platform based creativity, calls creative pitch as dentsu bows out Details 03 March 2021 Shortly after unveiling its new brand identity, telco M1 has called for a creative pitch. The appointment is for one year with the option to extend another year, and the appointed agency will start mid-April this year. The incumbent on the account is dentsu, which has been M1’s agency partner since 2018. While the telco has invited the agency back to pitch, dentsu has declined to participate in the pitch this time round. In a statement to MARKETIN...

Dentsu promotes Prerna Mehrotra to APAC media CEO She will be responsible for driving the network's global media strategy and delivery in the region, in addition to her role as MD for the media group in Singapore. Prerna Mehrotra, CEO of media for APAC Dentsu International APAC has promoted Prerna Mehrotra to the role of CEO of media for APAC. She will report to Ashish Bhasin, CEO of Dentsu APAC, and Peter Huijboom, global CEO for media and global clients. This marks Mehrotra's second promotion in a year, after she steppe...