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The Michigan man helped create the first toaster pastry for the former Hekman Biscuit Company, which later became Keebler, in the early 1960s. Pop-Tarts, originally called a “Fruit Scone,” came
William Post, a Grand Rapids resident who is recognized for creating Pop-Tarts, a breakfast mainstay, passed away at the age of 96.
After working his way up in the ranks from a truck washer to a manager, William 'Bill' Post was tasked with creating the delicious Pop Tart, but the breakfast treat almost had a different name.
William "Bill" Post, the man often credited with inventing the beloved Pop Tart, has died at 96.
William “Bill” Post, creator of the Pop-Tart, deployed with the U.S. military in the Pacific post-WWII.