Distell lightens up with seltzers
April 12, 2021 STELLENBOSCH-based liquor group Distell has joined the international craze in hard seltzers. The group – best known for its brands like Amarula, Hunter’s, Savanna, 4th Street, Klipdrift, Nederburg, Richelieu, Viceroy and J.C. Le Roux – has launched Vawter Hard Seltzer to capitalise on its strong position in South Africa’s Ready-to-Drink RTD) market. Vawter Hard Seltzer is a range of spirit coolers – sparkling water with a dash of vodka and infused natural fruit flavours. The brand – which is only 3,5% alcohol – is pitched at the fast growing light alcoholic bevera...